The UK FiFi awards 2009 have taken place on the 22nd of April in The Doncaster Hotel, in aid of the teenage cancer trust. Porsche Design Have picked up the award for Best New Fragrance Packaging For Men.

Porsche Design were selected for their first fragrance award, for their fragrance-The Essence for Men. Porsche Design are no strangers to craftsman ship, as this perfume comes from the well-known Porsche Design studio. The Porsche Design Company is dedicated to capturing passion, purity, precision, and performance within their brand, and their fragrance-The Essence, has achieved this. Its sleek design and contemporary packaging has dominated the award for Best New Fragrance Packaging For Men.

Upon first contact with this sleek looking perfume, the tope notes are juniper and blueberry, these then soak down to create middle notes of coriander, black pepper, and pine, the lasting effects and base notes are patchouli and incense, tangled with freshness. This creates an icy sensation and an invigorating fragrance. This is a cool innovative fragrance perfect for any man who appreciates high design and precision, which reflects within the fragrance.